Better CX. By Design.

Modernizing Customer Engagement Through Intelligent Technology & Operational Excellence.

CX Built Better helps organizations reimagine contact center operations and modernize customer engagement across AI-powered and human-assisted voice, chat, and SMS. Drawing on 30 years of leadership and consulting experience, we combine independent advice with firsthand operational expertise to shape practical strategies, guide meaningful change, and help organizations achieve measurable business outcomes.

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Our Consulting Services

Practical Expertise. Transformational Outcomes.

Omnichannel Customer Engagement Strategy

Develop a cohesive strategy for connecting AI-powered and human-assisted voice, chat, and SMS. Define the future-state engagement model, intelligent routing and handoff requirements, technology integration approach, and transformation roadmap.

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Agentic AI Strategy & Deployment Oversight

Identify high-value opportunities for Agentic AI across voice, chat, and SMS. Develop use cases, conversational designs, vendor requirements, and deployment plans, with independent oversight to support measurable business outcomes.

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CCaaS Selection & Deployment

Select the right cloud contact center platform for your organization. Define requirements, evaluate vendors and AI-enabled capabilities, plan migrations, and provide independent oversight of vendor-led deployments.

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Quality Assurance Design & Optimization

Design and optimize QA frameworks that combine human expertise with AI-enabled evaluation, coaching, and performance insights to improve service quality and customer outcomes.

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Workforce Management Design & Optimization

Improve forecasting, scheduling, staffing, and capacity planning through effective workforce strategies and AI-enabled WFM capabilities that strengthen service levels and operational efficiency.

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Professional portrait of CX Built Better founder Eli Federman

MEET THE FOUNDER

Experienced leadership.
Practical perspective.

Meet Eli Federman

Founder & Principal Consultant

With 30 years of leadership and consulting experience in customer experience and contact center operations, Eli Federman brings a strategic, practical, and results-driven perspective to modern customer engagement transformation.

Throughout his career, Eli has led large-scale customer-facing operations and teams, developed customer engagement strategies, guided technology modernization, and overseen the introduction of emerging solutions, including Agentic AI. His expertise spans omnichannel engagement, CCaaS, workforce management, and quality assurance, with a focus on connecting AI-powered and human-assisted interactions.

Eli founded CX Built Better to bridge the gap between strategy and execution. Working directly with business leaders and drawing on specialized expertise when needed, he provides independent guidance and deployment oversight focused on measurable business outcomes.

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Our Approach

From Strategy to Results

01 — Assess & Design

Understand your current customer experience environment, identify improvement opportunities, and develop a practical strategy aligned with your business objectives.

02 — Plan & Guide

Define requirements, evaluate solutions, and develop practical deployment plans. Provide independent guidance and oversight to support successful execution.

03 — Enable & Measure

Establish performance measures, recommend optimization opportunities, and equip your organization to evaluate results and drive continuous improvement.

Ready to Modernize Your Customer Engagement?

Let's explore how intelligent technology, omnichannel strategy, and operational expertise can help your organization improve customer interactions and achieve measurable business outcomes.

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THE CX BUILT BETTER PHILOSOPHY

Technology enables change.
Thoughtful design makes it matter.

LET'S CONNECT

Ready to build
better CX?

Tell us what you're working toward. Whether you're exploring AI, modernizing your contact center, or optimizing performance, the conversation starts here.

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